Visual identity design for Virtuous Pie. Their delicious plant-based pizza and ice cream is handcrafted in-house and features locally sourced ingredients.
Virtuous Pie is not your typical vegan food. Their visual identity needed to be courageous and quirky—just like their creations. A contemporary mark and clean, bold application of the branding sets the tone for a new culinary experience.
Role Art direction Visual Identity Logo Signage Environmental Graphics Packaging Menu Brand Handbook Gift Card Stationery