Hayley Burns
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ReWeaving Wealth

Visual identity design for ReWeaving Wealth—a tool to help people explore ways to activate their resources, mobilize change, and reweave wealth back into the world.

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This program gives clarity to overwhelming and elusive problems by helping identify and sort through complex choices faced by people with wealth. The package consists of five decks of cards, corresponding worksheets, and a guidebook. 

 

Role
Art direction
Visual Identity
Logo
Packaging
Guidebook
Card Decks
Worksheets
Website

Visit the Site
reweavingwealth.com

Client
ReWeaving Wealth

Agency
Burnkit

Website Design
Jill Southern

Photos courtesy of ReWeaving Wealth, shot by Lucas Finlay.

 
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Inspired by woven threads, the logo symbolizes the form of a card and visualizes the concept of reweaving. The structured typography of the wordmark provides a balance to the organic nature of the logo, and sets the tone for the typographic system throughout the program. 

 
 
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A clean, structured design and typographic system provides clarity and consistency across all materials. The colour system codes each step of the program, and energizes the look and feel. 

 
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