Visual identity design for Virtuous Pie. Their delicious plant-based pizza and ice cream is handcrafted in-house and features locally sourced ingredients.
Virtuous Pie is not your typical vegan food. Their visual identity needed to be courageous and quirky—just like their creations. A contemporary mark and clean, bold application of the branding sets the tone for a new culinary experience.
Role Art direction Visual Identity Logo Signage Environmental Graphics Packaging Menu Brand Handbook Gift Card Stationery
Client Virtuous Pie
Website Design Jill Southern
Photos courtesy of Virtuous Pie.
Virtuous Pie currently has two locations—Vancouver, BC and Portland, OR—with plans for more in the future.