Hayley Burns
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Virtuous Pie

Visual identity design for Virtuous Pie. Their delicious plant-based pizza and ice cream is handcrafted in-house and features locally sourced ingredients.

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Virtuous Pie is not your typical vegan food. Their visual identity needed to be courageous and quirky—just like their creations. A contemporary mark and clean, bold application of the branding sets the tone for a new culinary experience.

 

Role
Art direction
Visual Identity
Logo
Signage
Environmental Graphics
Packaging
Menu
Brand Handbook
Gift Card
Stationery

Client
Virtuous Pie

Agency
Burnkit

Website Design
Jill Southern

Photos courtesy of Virtuous Pie.

 
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Virtuous Pie currently has two locations—Vancouver, BC and Portland, OR—with plans for more in the future.