Hayley Burns
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Virtuous Pie

Visual identity design for Virtuous Pie. Their delicious plant-based pizza and ice cream is handcrafted in-house and features locally sourced ingredients.

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Virtuous Pie is not your typical vegan food. Their visual identity needed to be courageous and quirky—just like their creations. A contemporary mark and clean, bold application of the branding sets the tone for a new culinary experience.

 

Role
Art direction
Visual Identity
Logo
Signage
Environmental Graphics
Packaging
Menu
Brand Handbook
Gift Card
Stationery

Client
Virtuous Pie

Agency
Burnkit

Photos courtesy of Virtuous Pie.

 
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Virtuous Pie currently has four locations in Vancouver, Portland, and Toronto, with more to come.