Hayley Burns
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Urban Grind

Campaign design for Harbour Centre's annual Urban Grind event which invites the public to climb 40 flights of stairs to the top of the Vancouver Lookout.  

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The Urban Grind campaign utilized gritty black and white photography, and a black and acid yellow colour scheme to lend an urban-athletic feel to the materials.

 

Role
Art Direction
Environmental Graphics
Wayfinding
Print + Digital Advertising

Client
Harbour Centre

Agency
Burnkit

Photos courtesy of Burnkit, shot by Lucas Finlay.

 
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Environmental graphics were applied to Harbour Centre's exterior to promote the event, as well as throughout the stairwell to provide wayfinding and encouragement to participants.

 
 
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