Visual identity for Jessica Redditt Design—a truly sustainable fashion line, from garden to garment.
Jessica Redditt creates timeless garments made from natural and reclaimed textiles, piece-dyed with pigments from her own garden, and handmade in Vancouver. The visual identity emphasizes nature and craft in a contemporary voice to celebrate this young eco fashion line.
Deliverables Art direction Visual Identity Logo Hang Tags Business Cards Website
A bold, humanist typeface lends strength, energy and femininity to the wordmark. Inspired by Jessica's affinity for tiger lilies, the wordmark is paired with a hand-drawn visual to complete the identity.