Hayley Burns
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Jessica Redditt Design

Visual identity for Jessica Redditt Design—a truly sustainable fashion line, from garden to garment.

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Jessica Redditt creates timeless garments made from natural and reclaimed textiles, piece-dyed with pigments from her own garden, and handmade in Vancouver. The visual identity emphasizes nature and craft in a contemporary voice to celebrate this young eco fashion line.

 

Deliverables
Art direction
Visual Identity
Logo
Hang Tags
Business Cards
Website

Client
Jessica Redditt Design

Visit the Site
jesicareddittdesign.com

 

 
 
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A bold, humanist typeface lends strength, energy and femininity to the wordmark. Inspired by Jessica's affinity for tiger lilies, the wordmark is paired with a hand-drawn visual to complete the identity.

 
 
 Process drawings

Process sketches

 
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